Over the past many months, there have been more than a few measurement errors and even allegations of fraud on the part of media agencies and ad platforms. It’s no surprise, then, that brands are demanding much more accountability and transparency around media spend and performance.
At Beckon, we’ve helped a number of well-known brands realign their agency partnerships around a clean, trusted source of truth for data and insight. By establishing workflows for real-time visibility, consistent KPIs and 24/7 drill-down access, these brands and their agencies can focus on what really matters: strategies and solutions that fuel business growth.
We’ve been so inspired by our clients’ success stories that we want to pass the learnings and insights on to you at SXSW next spring! With PanelPicker, SXSW puts programming in the community’s hands, so if you’re itching to embark on the new frontier of brand/agency partnerships, vote to see Beckon CEO Bernardo de Albergaria and Nestle Waters CMO Antonio Sciuto tackle this hot topic live. If selected, the duo will cover:
- The game-changing advantages that transparency delivers for both brands and agencies.
- Common roadblocks and practical advice for overcoming them.
- Best practices for inspiring and aligning key players.
- … and a lot more.
PanelPicker is open through August 25th, so head on over to SXSW’s website and cast your vote! Even better, pass it along to your fellow marketing peers.