Beckon Beckon Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
  • Services
  • Resources
  • About
  • Blog
Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
  • Services
  • Resources
  • About
  • Blog
Jun 20

Video case study: How Campbell’s democratized data and decision-making

  • June 20, 2017
  • Agile Marketing, Beckon Culture, Marketing Technology

You’ve heard it a lot by now: To be agile and data-driven, marketing teams need to democratize reporting and analytics, and put data-driven decision-making power in the hands of more people.

Easy to say, but harder to pull off. Questions immediately spring to mind. How much data do you share? What do you keep close to the vest? Do you democratize analytics fully or enforce guardrails for users? How do you roll out the new capabilities? How should leaders encourage data-informed experimentation?

Managing marketers’ new and evolving roles can be tricky as well. Democratizing the data will make one-third of the marketing team jump for joy, another third apprehensive but open, and the last third scared to death.

Recently, at MarTech 2017, Campbell’s Director of Global Media Marci Raible sat down with Beckon’s own Jennifer Zeszut to discuss exactly these challenges.

Because Campbell’s has done it. They’ve made the journey, surmounted the hurdles, and now offer their marketers direct access to clean, trusted data and insight, and the freedom within a framework to make data-driven decisions on their own.

We captured the session on video, and now this enlightening Campbell’s case study is available to you. Go here to see it!

  • Facebook
  • Twitter
  • LinkedIn

Categories


Recent Posts

  • Marketing in the New Normal: Predictions for 2021 and Beyond December 18, 2020
  • How to Prime Your Team for Success in a Disrupted World November 23, 2020
  • How to Stay Ahead of Holiday Shoppers in 2020 October 30, 2020
  • DTC (Direct to Consumer): New Normal, New Opportunities September 30, 2020
  • How Covid-19 Made SaaS and Cloud Technology More Important than Ever August 20, 2020
  • What You Missed at Aclate Engage Virtual Summit 2020 May 19, 2020

Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

  • Product
  • Solutions
  • Services
  • Resources
  • About
  • Blog
  • Press
  • Support
CONTACT

401 Congress Avenue, Suite 2650,
Austin, TX 78701
(512) 292-9254

© 2020 BECKON
  • SUPPORT
  • CUSTOMER SIGN-IN
  • PRIVACY POLICY
  • COOKIE POLICY