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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
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      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
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      • Marketing Analysts
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    • By industry
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5 Methods to Improve Ad Viewability

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  • February 1, 2019

6 Essential Ways to Measure Media Effectiveness

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  • February 1, 2019

Q&A: Bayer on standardizing a global measurement framework

[mpc_callout preset="preset_0" layout="style_8" title_font_preset="default" title_font_size="45" title_font_align="left" title="Q&A: BAYER ON STANDARDIZING A GLOBAL MEASUREMENT FRAMEWORK" title_margin_divider="true" title_margin_css="margin-bottom:36px;" content_width="100" content_font_preset="preset_0" content_font_size="24" content_margin_divider="true" content_margin_css="margin-bottom:40px;" icon_disable="true" margin_divider="true"... read more →
  • February 1, 2019

Q&A: Nestlé and Scotts Miracle-Gro on Data Ownership

[mpc_callout preset="preset_0" layout="style_8" title_font_preset="default" title_font_size="45" title_font_align="left" title="Q&A: NESTLÉ AND SCOTTS MIRACLE-GRO ON DATA OWNERSHIP" title_margin_divider="true" title_margin_css="margin-bottom:36px;" content_width="100" content_font_preset="preset_0" content_font_size="24" content_margin_divider="true" content_margin_css="margin-bottom:40px;" icon_disable="true" margin_divider="true" margin_css="margin-top:50px;"... read more →
  • February 1, 2019

The Power of Benchmarking

[mpc_callout preset="preset_0" layout="style_8" title_font_preset="default" title_font_size="45" title_font_align="left" title="THE POWER OF BENCHMARKING" title_margin_divider="true" title_margin_css="margin-bottom:36px;" content_width="100" content_font_preset="preset_0" content_font_size="24" content_margin_divider="true" content_margin_css="margin-bottom:40px;" icon_disable="true" margin_divider="true" margin_css="margin-top:50px;" mpc_button__disable="true" mpc_button__align="left" mpc_button__preset="preset_0" mpc_button__url="url:https%3A%2F%2Fwordpress-491741-1558746.cloudwaysapps.com%2Fcontact%2F||target:%20_blank|"... read more →
  • February 1, 2019

4 hot marketing trends: Data and stories from the front lines

[mpc_callout preset="preset_0" layout="style_8" title_font_preset="default" title_font_size="40" title_font_align="left" title="4 HOT MARKETING TRENDS: DATA AND STORIES FROM THE FRONT LINES" title_margin_divider="true" title_margin_css="margin-bottom:36px;" content_width="100" content_font_preset="preset_0" content_font_size="24" content_margin_divider="true" content_margin_css="margin-bottom:40px;"... read more →
  • February 1, 2019

Marketing Truth or Marketing Hype Vol. 2

[mpc_callout preset="preset_0" layout="style_8" title_font_preset="default" title_font_size="45" title_font_align="left" title="MARKETING TRUTH OR MARKETING HYPE VOL. 2" title_margin_divider="true" title_margin_css="margin-bottom:36px;" content_width="100" content_font_preset="preset_0" content_font_size="24" content_margin_divider="true" content_margin_css="margin-bottom:40px;" icon_disable="true" margin_divider="true" margin_css="margin-top:50px;" mpc_button__disable="true"... read more →
  • February 1, 2019

Don’t Report, Answer Business Questions

[mpc_callout preset="preset_0" layout="style_8" title_font_preset="default" title_font_size="45" title_font_align="left" title="DON'T REPORT, ANSWER BUSINESS QUESTIONS" title_margin_divider="true" title_margin_css="margin-bottom:36px;" content_width="100" content_font_preset="preset_0" content_font_size="24" content_margin_divider="true" content_margin_css="margin-bottom:40px;" icon_disable="true" margin_divider="true" margin_css="margin-top:50px;" mpc_button__disable="true" mpc_button__align="left" mpc_button__preset="preset_0"... read more →
  • February 1, 2019

Marketing Truth or Marketing Hype Vol. 1

[mpc_callout preset="preset_0" layout="style_8" title_font_preset="default" title_font_size="45" title_font_align="left" title="MARKETING TRUTH OR MARKETING HYPE VOL. 1" title_margin_divider="true" title_margin_css="margin-bottom:36px;" content_width="100" content_font_preset="preset_0" content_font_size="24" content_margin_divider="true" content_margin_css="margin-bottom:40px;" icon_disable="true" margin_divider="true" margin_css="margin-top:50px;" mpc_button__disable="true"... read more →
  • February 1, 2019

Marketing Scorecard Builder Kit

[mpc_callout preset="preset_0" layout="style_8" title_font_preset="default" title_font_size="45" title_font_align="left" title="MARKETING SCORECARD BUILDER KIT" title_margin_divider="true" title_margin_css="margin-bottom:36px;" content_width="100" content_font_preset="preset_0" content_font_size="24" content_margin_divider="true" content_margin_css="margin-bottom:40px;" icon_disable="true" margin_divider="true" margin_css="margin-top:50px;" mpc_button__disable="true" mpc_button__align="left" mpc_button__preset="preset_0" mpc_button__url="url:https%3A%2F%2Fwordpress-491741-1558746.cloudwaysapps.com%2Fcontact%2F||target:%20_blank|"... read more →
  • January 31, 2019
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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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