Content is king! Be agile and data-driven! Watch out for fraud with media partners! These hot topics are constantly discussed at marketing conferences and in industry publications. But is it good advice? Enthusiasts have a lot of anecdotes, but not much hard data.
At Beckon, we believe answering complex marketing questions and figuring out what works best takes both a data brain and a marketing soul. A packed room at DMA &Then last month seemed to agree. We joined forces with marketing leaders from Bayer, Campbell’s and Scotts Miracle-Gro to tackle 2017’s hottest trends from every angle, sharing hard data and empirical insights from the $20B in spend that flows through Beckon and trading first-hand stories from the front lines. The result? A comprehensive view of how to handle each trend to make the most of every marketing dollar.
Full video of the session is available on demand here. See what the data revealed, hear “been there, done that” advice from the panel, and see how your marketing org stacks up!