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Mar 13

How Top Brands are Taking Control of Their Data Destiny

  • March 13, 2018
  • Agency Management, Marketing Data Management

Being data-driven is a top priority for most brands. And when it comes to data, marketing has plenty. Agency reports, sales data, competitive data, social data, the list goes on and on. But in a world where we have data about almost everything, getting meaningful insight is still a battle.

The crux of the problem? The data lives in disparate reports and tools, under the control of various owners and agency partners. Brands struggle to bring all performance and business outcome data in-house, into one central hub. And until data is clean, normalized and side-by-side, meaningful and accurate analysis will always be out of reach.

Check out our upcoming webcast to hear Lee Beech of Nestlé and Conrad Bowman of Scotts Miracle-Gro share their stories of going from siloed reporting to full data ownership. They’ll share:

  • The steps to securing complete, integrated data ownership.
  • The benefits (some unexpected!) of bringing all data and reporting in-house.
  • Best practices for working with agencies, partners and internal stakeholders to get data access with the flexibility, granularity and speed your business requires.
  • Tips for navigating common roadblocks along the way.

You can register to join us here.

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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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