If you’re a marketer, you already know that cuteness makes good marketing. But, adorable images pack even more punch if you believe the Power of Kawaii, a theory that cuteness improves concentration. A small study by Hiroshima University in 2012 concluded that looking at cute things might cause us to “behave more deliberately and complete tasks with greater time and care”.
Well, we’re not ones to argue with numbers, so when these Beckon baby photos started circulating our inboxes, it seemed wrong to keep them to ourselves. Below is your daily dose of cuteness-induced productivity and focus. Your boss can thank us later.
If you’re reading this, and your little one has one of our onesies, share a photo with hashtag #BeckonBaby. We all could use a pinch of cuteness overload once in a while.