There’s more than $20 billion in media spend in the Beckon system. We’ve got performance data from many of the world’s biggest brands, across every channel there is and virtually every country on earth. That’s a big stack! And it puts us in a unique position—by analyzing that data objectively, we have a bird’s-eye view into what works, what doesn’t, and the smartest ways to spend your marketing dollars.
We call it our Marketing Truth or Marketing Hype report, and we just released our latest installment! In it, we tackle three major areas that few marketers have mastered: media planning, content marketing, and ad viewability. The report goes deep on what brands should do to get the best results, but in a nutshell:
- Pacing is key in media planning. When marketers carefully manage plan vs. actual with their agencies, they get significantly better results for less spend.
- Less is more with branded content. With the right approach, you can get far more engagement for much less spend.
- Viewability of ads is lower than you might think. Making it a priority is a surefire way to boost your results.
The report is packed with data-supported best practices, and you can download it right here.