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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
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  • About
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Optimize your marketing reporting library

In this digital era, leading brands are tapping into the growing pools of marketing data to measure, report on, and optimize everything. We have data on customer engagement, campaign impressions,... read more →
  • August 23, 2018
  • Marketing Reporting

10 steps to a standout marketing dashboard

We’re innovative, creative marketing leaders. We spend countless hours obsessing over the stories we tell our customers. But, when it comes time to report on marketing performance to internal stakeholders,... read more →
  • February 3, 2017
  • Marketing Dashboards, Marketing Reporting

The art of bringing order to chaos

At Beckon, we’re all about bringing order to chaos. Naturally, when we stumbled on Bay Area visual artist Angela Gonzalez, we were totally inspired. Originally from Columbia, now based in... read more →
  • December 17, 2015
  • Beckon Culture

Marketing Dashboards: A canvas for storytelling

As bona fide data visualization and reporting geeks, we’ve always thought of data as raw material for stories. So when we... read more →
  • October 15, 2015
  • Marketing Dashboards, Marketing Intelligence

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Recent Posts

  • Marketing in the New Normal: Predictions for 2021 and Beyond December 18, 2020
  • How to Prime Your Team for Success in a Disrupted World November 23, 2020
  • How to Stay Ahead of Holiday Shoppers in 2020 October 30, 2020
  • DTC (Direct to Consumer): New Normal, New Opportunities September 30, 2020
  • How Covid-19 Made SaaS and Cloud Technology More Important than Ever August 20, 2020
  • What You Missed at Aclate Engage Virtual Summit 2020 May 19, 2020

Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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