As marketers accumulate overwhelming volumes of marketing data, an increasing number of vendors and tools emerge, promising fast, innovative solutions to our big data challenges. And as the marketing landscape... read more →
Marketers today face an overwhelming marketing data volume, variation, and complexity. With each channel shooting out data in inconsistent formats, naming conventions, granularities, and more, getting to actionable insights can... read more →
Summer came and went quickly here at Beckon. And with the fall solstice just a few days away, I wanted to share a peek into what we’ve been up to... read more →
Here at Beckon, we know how important it is to add features that are easy to use and fun to interact with, but more importantly, that solve real customer issues... read more →
The market technology pie is getting big. How big? Over the next five years, we’ll spend $130 billion on everything from CRM systems to omnichannel analytics. According to IDC, CMOs... read more →