Being data-driven is a top priority for most marketers. In fact, 99% of marketers agree that an effective data-driven marketing strategy is crucial to achieving success. And while we know... read more →
The first step to improving ROI is understanding the impact of all of your marketing efforts now. Easier said than done. You’ve probably heard dozens of measurement methods promising answers... read more →
There are an overwhelming amount of marketing tools and technologies at marketers’ fingertips today. But still, with data flowing in from every direction, it’s a constant challenge to dig through... read more →
Reporting and analytics, while absolutely essential to any marketing strategy, can be overwhelming and tedious. Deciding on what metrics matter is just the tip of the iceberg—add teammates and media... read more →
As the marketing landscape becomes increasingly complex, so too do the metrics marketers need to measure to manage those efforts. One metric that the industry has been buzzing about is... read more →
If you’re responsible for managing media investments, you’re probably all too familiar with the struggle of getting a holistic view of how every ad dollar and every decision—big and small—drives... read more →
Marketing reports are marketing reports. Pages of one-off metrics with little context or perspective. Updates on how various channels are performing but no obvious, game-changing actions to take. Any marketer... read more →
VP of Marketing Amanda Roberts recently published her own POV in CMSWire on how to achieve the transformational power of an omnichannel POV—how to unlock the big picture, game-changing insight... read more →
Since sharing our Beckon Babies with the world earlier this year, our “Data Noob” onesies have been sneaking out of the office at night, and our supply is running low.... read more →