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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
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  • About
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Make the leap from siloed reporting to marketing data ownership

Being data-driven is a top priority for most marketers. In fact, 99% of marketers agree that an effective data-driven marketing strategy is crucial to achieving success. And while we know... read more →
  • March 21, 2019
  • Marketing Reporting

Data-Driven Marketers: Pros and Cons of Your Favorite Marketing Strategies

The first step to improving ROI is understanding the impact of all of your marketing efforts now. Easier said than done. You’ve probably heard dozens of measurement methods promising answers... read more →
  • February 19, 2019
  • Marketing Optimization

Concise, holistic, actionable reporting frameworks for every marketer on your list

There are an overwhelming amount of marketing tools and technologies at marketers’ fingertips today. But still, with data flowing in from every direction, it’s a constant challenge to dig through... read more →
  • January 13, 2019
  • Marketing Scorecards

Top 5 Marketing Reporting Best Practices

Reporting and analytics, while absolutely essential to any marketing strategy, can be overwhelming and tedious. Deciding on what metrics matter is just the tip of the iceberg—add teammates and media... read more →
  • August 2, 2018
  • Marketing Reporting

Tackling advertising’s most elusive metric: viewability

As the marketing landscape becomes increasingly complex, so too do the metrics marketers need to measure to manage those efforts. One metric that the industry has been buzzing about is... read more →
  • July 18, 2018
  • Marketing Optimization, Marketing Performance Management

Top charts to add to your advertising reports

If you’re responsible for managing media investments, you’re probably all too familiar with the struggle of getting a holistic view of how every ad dollar and every decision—big and small—drives... read more →
  • May 31, 2018
  • Agency Management, Marketing Performance Management

The power of asking business questions of your data

Marketing reports are marketing reports. Pages of one-off metrics with little context or perspective. Updates on how various channels are performing but no obvious, game-changing actions to take. Any marketer... read more →
  • August 9, 2017
  • Marketing Performance Management

Opening up to the omnichannel POV

VP of Marketing Amanda Roberts recently published her own POV in CMSWire on how to achieve the transformational power of an omnichannel POV—how to unlock the big picture, game-changing insight... read more →
  • December 16, 2015
  • Marketing Analytics, Marketing KPIs, Marketing Performance Management

Life in the performance lane—What Beckon and race cars have in common

Since sharing our Beckon Babies with the world earlier this year, our “Data Noob” onesies have been sneaking out of the office at night, and our supply is running low.... read more →
  • December 9, 2015
  • Beckon Culture, Marketing Performance Management

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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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