As the marketing landscape becomes increasingly complex, so too do the metrics marketers need to measure to manage those efforts. One metric that the industry has been buzzing about is... read more →
Ask marketing leaders how many clicks their email campaigns generate, how often consumers tweet about the company’s products, or how many viewers have bathed in the glow of its TV... read more →
Imagine a corporate finance department operating as follows: Every time employees spend money on something reimbursable, they stuff a paper receipt through a slot in a warehouse door. Every time... read more →