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Beckon Beckon
  • Product
    • Connect
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    • Analytics
    • Answers
    • Dashboard
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  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
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      • Media Performance Analysis
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Tackling advertising’s most elusive metric: viewability

As the marketing landscape becomes increasingly complex, so too do the metrics marketers need to measure to manage those efforts. One metric that the industry has been buzzing about is... read more →
  • July 18, 2018
  • Marketing Optimization, Marketing Performance Management

Top charts to add to your advertising reports

If you’re responsible for managing media investments, you’re probably all too familiar with the struggle of getting a holistic view of how every ad dollar and every decision—big and small—drives... read more →
  • May 31, 2018
  • Agency Management, Marketing Performance Management

eMarketer on Understanding Customer Engagement

eMarketer’s new report tackles the complex world of customer engagement. With “increasing customer engagement” as the top priority for marketing professionals, the report also explores the inherent challenge of improving... read more →
  • May 29, 2018
  • Beckon News, Marketing Trends

Marketing Measurement for the C-Suite: Macro-Metrics

Ask marketing leaders how many clicks their email campaigns generate, how often consumers tweet about the company’s products, or how many viewers have bathed in the glow of its TV... read more →
  • March 2, 2018
  • CMO, Marketing Metrics

Data-driven marketing for the Math-Averse

Whether you loved your math, statistics and data science classes in college or dreaded them, their growing usefulness in everyday marketing is undeniable. All of us marketers could benefit from... read more →
  • April 16, 2015
  • Marketing Data Management, Marketing Optimization

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Recent Posts

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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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