At Beckon, we’re continuously searching for new ways to enhance our marketing dashboards to deliver those magical “a-ha!” moments. Quick, clear, actionable insights. We love building features that are easy... read more →
Here at Beckon we often talk to marketers about what we call the “Iceberg Challenge” of marketing data. As any North Atlantic ship captain knows, the most dangerous part of... read more →
We’re innovative, creative marketing leaders. We spend countless hours obsessing over the stories we tell our customers. But, when it comes time to report on marketing performance to internal stakeholders,... read more →
Gone are the days when marketers make decisions without the data to back it up. According to Gartner’s 2015 Data-Driven Marketing Survey results, a full 69% of marketers say the... read more →