As marketers accumulate overwhelming volumes of marketing data, an increasing number of vendors and tools emerge, promising fast, innovative solutions to our big data challenges. And as the marketing landscape... read more →
Here at Beckon we often talk to marketers about what we call the “Iceberg Challenge” of marketing data. As any North Atlantic ship captain knows, the most dangerous part of... read more →
At Beckon, we often use a finance metaphor to help marketers understand that there’s a better way to approach marketing measurement and it starts with the data. Borrowing proven practices... read more →
Beckon co-founder Jennifer Zeszut's review of the 2015 MarTech Conference in San Francisco. Beckon attended the second MarTech Conference held in San Francisco last week. Hats off to Scott Brinker,... read more →
“Wish you could get a quick snapshot of how your company is doing? Try one of these data dashboards.” In a recent report by John Brandon, Inc. calls out... read more →