Beckon Beckon Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
  • Services
  • Resources
  • About
  • Blog
Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
  • Services
  • Resources
  • About
  • Blog

Game-Changer: A Marketing-Specific Data Pipeline

As marketers accumulate overwhelming volumes of marketing data, an increasing number of vendors and tools emerge, promising fast, innovative solutions to our big data challenges. And as the marketing landscape... read more →
  • February 28, 2020
  • Beckon Engineering, Marketing Intelligence

Living at the tip of the marketing data iceberg

Here at Beckon we often talk to marketers about what we call the “Iceberg Challenge” of marketing data. As any North Atlantic ship captain knows, the most dangerous part of... read more →
  • February 5, 2017
  • Marketing Data Management, Marketing Intelligence, Marketing KPIs

3 Marketing data management tips marketers can borrow from Finance

At Beckon, we often use a finance metaphor to help marketers understand that there’s a better way to approach marketing measurement and it starts with the data. Borrowing proven practices... read more →
  • August 11, 2015
  • Marketing Data Management

Cheers to knowing the difference between taxonomy and taxidermy!

Beckon co-founder Jennifer Zeszut's review of the 2015 MarTech Conference in San Francisco. Beckon attended the second MarTech Conference held in San Francisco last week. Hats off to Scott Brinker,... read more →
  • April 7, 2015
  • Marketing Data Management

Beckon named as one of Inc. Magazine’s Top 6 Data Tools that might make your life easier.

“Wish you could get a quick snapshot of how your company is doing? Try one of these data dashboards.” In a recent report by John Brandon, Inc. calls out... read more →
  • May 30, 2014
  • Beckon News

Categories


Recent Posts

  • Marketing in the New Normal: Predictions for 2021 and Beyond December 18, 2020
  • How to Prime Your Team for Success in a Disrupted World November 23, 2020
  • How to Stay Ahead of Holiday Shoppers in 2020 October 30, 2020
  • DTC (Direct to Consumer): New Normal, New Opportunities September 30, 2020
  • How Covid-19 Made SaaS and Cloud Technology More Important than Ever August 20, 2020
  • What You Missed at Aclate Engage Virtual Summit 2020 May 19, 2020

Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

  • Product
  • Solutions
  • Services
  • Resources
  • About
  • Blog
  • Press
  • Support
CONTACT

401 Congress Avenue, Suite 2650,
Austin, TX 78701
(512) 292-9254

© 2020 BECKON
  • SUPPORT
  • CUSTOMER SIGN-IN
  • PRIVACY POLICY
  • COOKIE POLICY