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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
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Gartner’s 2018 Market Guide for Marketing Dashboards

Marketers are not only charged with perfecting the customer experience across all campaigns and channels, but also with doing more with every marketing dollar they spend in the process. Enter... read more →
  • August 30, 2018
  • Beckon News

Optimize your marketing reporting library

In this digital era, leading brands are tapping into the growing pools of marketing data to measure, report on, and optimize everything. We have data on customer engagement, campaign impressions,... read more →
  • August 23, 2018
  • Marketing Reporting

Visually impactful storytelling with image tables

At Beckon, we’re continuously searching for new ways to enhance our marketing dashboards to deliver those magical “a-ha!” moments. Quick, clear, actionable insights. We love building features that are easy... read more →
  • July 30, 2018
  • Marketing Dashboards, Marketing Reporting

10 steps to a standout marketing dashboard

We’re innovative, creative marketing leaders. We spend countless hours obsessing over the stories we tell our customers. But, when it comes time to report on marketing performance to internal stakeholders,... read more →
  • February 3, 2017
  • Marketing Dashboards, Marketing Reporting

Critical questions for your marketing dashboard RFP

“What is our role in fundamental data cleanup? What is your role?” “Who is responsible for de-duping, normalizing and reconciling variations in field names, etc., before we start looking at... read more →
  • November 3, 2015
  • Marketing Dashboards, Marketing Data Management

9 Marketing Measurement super use cases

Planning to boost investment in measurement tools like marketing dashboards and scorecards? Here’s a handy set of use cases to beef up your business case: 1. Understand what’s happened and... read more →
  • September 1, 2015
  • CMO, Marketing Intelligence, Marketing Performance Management

Gartner shares best practices for marketing dashboards and points to Beckon [Scorecards] for inspiration

According to Gartner Analyst Martin Kihn’s recent report, How to Develop an Effective Marketing Dashboard, marketing dashboards are one of the most valued—and disappointing—tools in the marketers’ portfolio. Why disappointing?... read more →
  • August 18, 2015
  • Beckon News

Cheers to knowing the difference between taxonomy and taxidermy!

Beckon co-founder Jennifer Zeszut's review of the 2015 MarTech Conference in San Francisco. Beckon attended the second MarTech Conference held in San Francisco last week. Hats off to Scott Brinker,... read more →
  • April 7, 2015
  • Marketing Data Management

Next-Gen Marketing Dashboards: New marketing-specific solutions to marketing’s actionable insight problem

“Next Gen Dashboards have finally emerged,” says Forrester in thier recently released report, Next Generation Dashboards Put Data To Work To Drive B2B Marketing Decisions. Beckon, several other vendors, and... read more →
  • May 22, 2014
  • Marketing Dashboards

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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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