Marketers are not only charged with perfecting the customer experience across all campaigns and channels, but also with doing more with every marketing dollar they spend in the process. Enter... read more →
In this digital era, leading brands are tapping into the growing pools of marketing data to measure, report on, and optimize everything. We have data on customer engagement, campaign impressions,... read more →
At Beckon, we’re continuously searching for new ways to enhance our marketing dashboards to deliver those magical “a-ha!” moments. Quick, clear, actionable insights. We love building features that are easy... read more →
We’re innovative, creative marketing leaders. We spend countless hours obsessing over the stories we tell our customers. But, when it comes time to report on marketing performance to internal stakeholders,... read more →
“What is our role in fundamental data cleanup? What is your role?” “Who is responsible for de-duping, normalizing and reconciling variations in field names, etc., before we start looking at... read more →
Planning to boost investment in measurement tools like marketing dashboards and scorecards? Here’s a handy set of use cases to beef up your business case: 1. Understand what’s happened and... read more →
According to Gartner Analyst Martin Kihn’s recent report, How to Develop an Effective Marketing Dashboard, marketing dashboards are one of the most valued—and disappointing—tools in the marketers’ portfolio. Why disappointing?... read more →
Beckon co-founder Jennifer Zeszut's review of the 2015 MarTech Conference in San Francisco. Beckon attended the second MarTech Conference held in San Francisco last week. Hats off to Scott Brinker,... read more →
“Next Gen Dashboards have finally emerged,” says Forrester in thier recently released report, Next Generation Dashboards Put Data To Work To Drive B2B Marketing Decisions. Beckon, several other vendors, and... read more →