Marketers today face an overwhelming marketing data volume, variation, and complexity. With each channel shooting out data in inconsistent formats, naming conventions, granularities, and more, getting to actionable insights can... read more →
Ask marketing leaders how many clicks their email campaigns generate, how often consumers tweet about the company’s products, or how many viewers have bathed in the glow of its TV... read more →
VP of Marketing Amanda Roberts recently published her own POV in CMSWire on how to achieve the transformational power of an omnichannel POV—how to unlock the big picture, game-changing insight... read more →
Imagine a corporate finance department operating as follows: Every time employees spend money on something reimbursable, they stuff a paper receipt through a slot in a warehouse door. Every time... read more →
Extract, Transform, Load—or ETL—is a relatively new concept for marketers. It’s the way data becomes information, through a process of: 1. extracting data from outside sources, 2. transforming it to... read more →