At Beckon, one of our key mantras is, “Great marketing matters”. Here’s a terrific resource that brings that point home—The Adobe CMO Impact Study. This is the second year that... read more →
Beckon co-founder Jennifer Zeszut's review of the 2015 MarTech Conference in San Francisco. Beckon attended the second MarTech Conference held in San Francisco last week. Hats off to Scott Brinker,... read more →
Imagine a corporate finance department operating as follows: Every time employees spend money on something reimbursable, they stuff a paper receipt through a slot in a warehouse door. Every time... read more →
“Next Gen Dashboards have finally emerged,” says Forrester in thier recently released report, Next Generation Dashboards Put Data To Work To Drive B2B Marketing Decisions. Beckon, several other vendors, and... read more →