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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
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      • Retail and Apparel
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eMarketer on Understanding Customer Engagement

eMarketer’s new report tackles the complex world of customer engagement. With “increasing customer engagement” as the top priority for marketing professionals, the report also explores the inherent challenge of improving... read more →
  • May 29, 2018
  • Beckon News, Marketing Trends

Forrester case study video: The Total Economic Impact of Beckon

Earlier this year we commissioned Forrester Consulting to conduct a case study to quantify the benefits of using Beckon and put hard numbers behind what companies can expect from their... read more →
  • August 11, 2016
  • Beckon News

Self-Service BI is a bad idea unless….

Self-serve BI is unquestionably on the rise—24% of IT departments have deployed it to some degree and 84% plan to invest or deepen investment. (Logi Analytics). But there is a... read more →
  • April 28, 2016
  • Marketing Data Management

From Cuneiform to Marketing [Scorecards]

The earliest known form of writing, cuneiform, appeared more than 5,000 years ago in the... read more →
  • March 19, 2015
  • Beckon Engineering, Marketing KPIs, Marketing Metrics

Our CEO’s role in Customer Engagement—It’s big

SIIA—the Software & Information Industry Association—just released their 2014 Vision from the Top. Grab your slice of collective wisdom from 25 SIIA member executives in this comprehensive report created to... read more →
  • May 30, 2014
  • Beckon Culture

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Recent Posts

  • Marketing in the New Normal: Predictions for 2021 and Beyond December 18, 2020
  • How to Prime Your Team for Success in a Disrupted World November 23, 2020
  • How to Stay Ahead of Holiday Shoppers in 2020 October 30, 2020
  • DTC (Direct to Consumer): New Normal, New Opportunities September 30, 2020
  • How Covid-19 Made SaaS and Cloud Technology More Important than Ever August 20, 2020
  • What You Missed at Aclate Engage Virtual Summit 2020 May 19, 2020

Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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