BECKON FOR TRAVEL + HOSPITALITY
Data and decisions as fast as today’s consumers.
You leverage a dizzying array of channels—email, display, video, search, in-app, affiliates and more—to bring in new guests and turn current guests into loyal customers. You manage real-time, programmatic campaigns. You participate organically in guests’ social media conversations. And when online travel agents (OTAs) give your guests multiple competing options, you fight to secure the booking and own the relationship.
In sum, you’re asked to optimize your omnichannel marketing AND have a rich understanding
of the ever-more-fragmented customer journey, so you can deliver the right message at the right time, all while getting the most bang out of every marketing buck. Where’s the data and insight you need to do all this? It’s scattered across multiple systems, agencies, affiliates and departments. Beckon can help.
WHY BECKON FOR TRAVEL + HOSPITALITY?
Beckon pulls ALL your data—spend, performance, sales, customer sat, loyalty programs, affiliate data, everything—into a single hub for trusted reporting and analysis.
See how you’re tracking across the customer journey at a glance, and get early warnings of dips in performance so you can take action before problems hit downstream.
We partner with your agencies to automatically flow agency spend and performance data into Beckon for transparent, integrated analysis and reporting.
Beckon’s fast, flexible reporting engine makes it easy to provide tailored insights and reporting to the CMO, regional/division heads, and others on the extended team.
Get your teams and agencies all working on the same page with analysis templates and view-only reports that reinforce goals and KPIs consistently and transparently.
Use our next-level marketing dashboards to bring together data, images, rich media and the voice of the customer in a powerful story of marketing performance.
Normalized data powers benchmarking—brand-to-brand, region-to-region, campaign-to-campaign—so you can quickly see what’s working best and double down.
Beckon is your trusted partner every step of the way, with long financial services experience and a deep understanding of industry data sources and diagnostics for performance.
Want to unlock your marketing data, to unlock insight, to unlock growth?