BECKON FOR MEDIA + ENTERTAINMENT
Automated data and total visibility for good, fast decisions.
Media and entertainment companies bring the world immense joy with their content. But as a media and entertainment marketer, you know the crazy work, the hand-to-hand combat, it takes to optimize that joy and measure, project and forecast just how much joy is being generated.
Most content is episodic and launch-based—opening day at the box office, the premier of a new TV show, a DVD release date, a new game, a new album. The classic marketing metrics like year-over-year growth don’t apply. You have to track, trend, compare, benchmark and project financial outcomes in totally unique ways. And the windows are ultra tight. It often takes agile optimization (an elegant way to say hand-to-hand combat) on a daily basis to hit sales targets. Gleaning actionable insight from sparsely populated data—and fast—isn’t a nice to have, it’s a necessity.
WHY BECKON FOR MEDIA + ENTERTAINMENT?
Beckon automatically pulls in ALL your spend and performance data into a single hub—a clean, trusted foundation that powers analysis and reporting.
All data is tagged to power time- and genre-based benchmarking (and tagged in many other ways as well, including campaign ID), so you can quickly see what’s popping and double down.
Get your teams and agencies all working on the same page with analysis templates and view-only reports that reinforce goals and KPIs consistently and transparently.
We partner with your agencies to automatically flow agency spend and performance data into Beckon for transparent, integrated analysis and reporting.
Automated, continuously updated scorecards and dashboards track the performance of different products, regions, agencies, campaigns—everything—for better spend decisions.
KPIs with special importance for Media + Entertainment are built right in, including paid-to-earned media ratios and metrics for events, PR and product seeding.
Beckon is your trusted partner every step of the way, with long financial services experience and a deep understanding of industry data sources and diagnostics for performance.
Want to unlock your marketing data, to unlock insight, to unlock growth?