Not only do you deliver timely, insightful, cross-channel dashboards and reporting to the marketing team, you make it look easy. But it’s not. (It’s really not.)
You maintain the systems so they keep talking to each other. You vet and fold in new tools and technologies for the team to use. You plumb, wrangle and integrate marketing data—often by hand—to create a stable foundation for omnichannel reporting and trustable insights.
And just when you’ve managed to get everything humming, some tool or other changes the format of its weekly report, and you start all over again.
There’s a better way. Meet Beckon, purpose-built to handle marketing’s messy data sources.
"Our challenge was always management-level performance reporting and bringing together the big picture in a timely way. By cleaning up the data and enforcing a taxonomy, Beckon makes reporting and visualization suddenly very accessible and powerful."
- Director of Marketing Operations and Analytics, International Hotel Company
Beckon connects to every tool and platform in your martech stack, onboarding data automatically via API or our Universal Connector. And because our data model is marketing-specific, with thousands of marketing metrics already mapped out, you’re up and running in days, not months.
Solid insights start with solid data. We begin with a global marketing taxonomy (helping you establish one if you don’t have one already). Beckon then normalizes and enriches your data according to that taxonomy. You also get data completeness reports, QA and workflow—if there are holes or inconsistencies in your data, Beckon flags them and automatically hounds the data owners to send in what’s missing.
Beckon makes it easy to get everyone on the same page, working off the same trusted numbers. Start with our dashboards and scorecards based on marketing best practices, or build your own. Then, distribute them as view-only reports with scope filters—you get consistency in how the team measures performance, and the team gets the flexibility to change scope and dig deeper. And with real-time data flowing into Beckon, you’ll never miss another reporting deadline.
We know your tech stack will expand and change. Beckon’s flexible data model and ability to connect with any source solves for all the data you have today, and all the data to come in the future. Which also means it’s a platform for innovation—next time someone asks to test out the latest tool, just plug and play in Beckon.
The Beckon platform is enterprise-grade, SOC 2-certified, scalable and customizable for your business. Flexible permissions let you control who gets data access or editing privileges, all the way down to the level of individual metrics.
Getting your data out of Beckon is as easy as getting it in, so you can use it to feed other visualization/analysis tools, power econometric models, do cross-functional reporting or populate an enterprise data warehouse. Call up any slice of data you like (or all of it) and export it as an .xls or .csv file, or send it out through the Beckon API.