Beckon for CPG Marketers

CPG Marketers Get Some TLC.

Stiff competition. Fragmented marketing landscapes. Flat budgets. But still the mandate—as always—is “growth!” The answer for consumer product marketers is to work smarter, getting bigger impact and more sales out of every marketing dollar. For that, you need fast, scalable ways to tune in to consumers, measure performance, benchmark, learn and optimize.

Beckon has you covered. We’re the source of truth for the biggest CPGs on the planet in the categories of beverage, alcohol, soups, snacks, garden supplies, consumer healthcare and more. Today, $12B in CPG marketing spend flows through Beckon for insight and analytics.

Why Beckon for CPG?

Beckon automatically ingests all the data CPGs employ and generate in their diverse marketing mix, and gives you a real-time, trusted data hub for reporting and analysis.

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CPG best-practice reports built right in for quick, insightful analysis. Or, use the flexible reporting platform to create your own scorecards and dashboards.

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We partner with your agencies to automatically flow agency spend and performance data into Beckon for transparent, integrated analysis and reporting.

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Get your teams and agencies all working on the same page with analysis templates and view-only reports that reinforce goals and KPIs consistently and transparently.

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Normalized data powers benchmarking—brand-to-brand, market-to-market, campaign-to-campaign—so you can quickly see what’s working best and double down.

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No more waiting for performance reports. Grant your teams self-serve access to the clean, trusted dataset so they can track and optimize performance in real time.

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Beckon is enterprise-grade, SOC 2 Type II-compliant software designed with security and scalability top-of-mind.

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Beckon is your trusted partner every step of the way, with long CPG experience and a deep understanding of CPG data sources and diagnostics for performance.

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Want to unlock your marketing data, to unlock insight, to unlock growth? Get in touch—we’d love to connect.