BECKON FOR CONSUMER ELECTRONICS
Real-time data + insight for good, fast decisions.
Lots of marketers think their industry is hyper competitive and dynamic. But you’re a consumer electronics marketer. Oreos have been marketed for more than 100 years. A new mobile phone? You’ve got a six-month window. Maybe. Or it all might come down to five weeks in holiday Q4.
And in those incredibly tight windows, you’re dealing with tons of marketing channels (both above and below the line), constant competitive pricing fluctuations, consumer rebates, partner marketing, and lots of consumer confusion to overcome. Oh, and all with barely any sales data trickling back to you. Real-time marketing performance monitoring and optimization are essential. Slow movers will not survive.
WHY BECKON FOR CONSUMER ELECTRONICS?
Beckon automatically pulls ALL the data from your diverse marketing mix into a single hub for reporting and analysis. That includes sales data, so you can look beyond the top of the funnel.
Beckon normalizes your data to power benchmarking—product-to-product, region-to-region, campaign-to-campaign—so you can quickly see what’s working best and double down.
Grant your team self-serve access to clean, trusted data so they can track and optimize in real time—no more waiting on performance reports during the Q4 holiday push.
Account-level customizations support your fiscal year, preferred currency and custom calendar configurations, including 4-4-5 calendars.
Beckon gives you the omnichannel data and insight you need, including KPIs for events, local activations, PR and product seeding. It’s good, fast data and insight for good, fast decisions.
See how you’re tracking across the customer journey at a glance, and get early warnings of dips in performance so you can take action before problems hit downstream.
We partner with your agencies to automatically flow agency spend and performance data into Beckon for transparent, integrated analysis and reporting.
Beckon is your trusted partner every step of the way, with long consumer electronics experience and a deep understanding of industry data sources and diagnostics for performance.
Want to unlock your marketing data, to unlock insight, to unlock growth?