With so many marketing trends and buzzwords flying around, it can be hard for brands to tell the difference between mere hype and actual breakthroughs that are here to stay.
Last fall, Beckon published Marketing Truth or Marketing Hype, a report that leans on over $20B in global marketing spend to prove which marketing trends actually impact the bottom line. Due to popular demand, we’ve got a follow-up in the works that we’ll release early this fall. And, we’re excited to announce that we’ll be presenting our findings alongside marketing leaders from Campbell’s, Bayer, and Scotts Miracle-Gro at &THEN, DMA’s annual event on October 9th in New Orleans.
Similar to last year, we’re analyzing the total marketing spend that flows through Beckon to debunk 2017’s top marketing myths and back up the trends that have driven real business results. We’ll unveil the findings on October 9th, but (spoiler alert!) one of the big ones is around agile marketing. Earlier this year, Beckon customer Marci Raible, VP of Global Media and Marketing for Campbell’s, joined Beckon co-founder Jennifer Zeszut onstage at MarTech to present a case study of their journey democratizing performance data to fuel better, faster decisions. (If you missed the session, not to worry—the full session is still available to view on demand.)
Campbell’s story is an inspiring one, but agile marketing is just one way leading brands are growing their businesses. Join us at DMA’s &THEN Conference to for a deep dive into agile marketing and the other trends covered in the 2017 Marketing Truth or Hype report. Beckon Chief Customer Officer Jennifer Zeszut will unveil the findings, and Marci Raible of Campbell’s, Jeff Rasp of Bayer, and Conrad Bowman of Scotts Miracle-Gro will be on hand to share their stories from the front lines.