SIIA—the Software & Information Industry Association—just released their 2014 Vision from the Top. Grab your slice of collective wisdom from 25 SIIA member executives in this comprehensive report created to provide insights from CEOs on how to build, grow and scale a successful business.
And don’t miss our very own CEO, Jennifer Zeszut, on the role she plays in customer engagement (hint: it’s big!).
“I suppose I’ll always say my vision for software innovation is market-driven first and technology-driven second. [Although] technology will always be a pillar of what I want to bring to the table for marketers today … I can’t begin to address customer need unless they invite me into their business in a real way—unless we engage.”
Get more on Jen’s vision for the CEOs role in customer engagement: