THE MARKETING LEADER'S GUIDE TO INTEGRATED BRAND MARKETING

Part 3: Recap, report and reset

Your latest integrated marketing campaign just wrapped. You’re armed with stockpiles of data and now it’s time to tell the story of campaign performance. This is your chance to learn, document and share what worked and what didn’t, and use these insights to optimize the performance of your next campaign.

Dig into this critical step of your marketing campaign—assessment and reporting.

In Part 3 of our integrated brand marketing series, we explore:

  • Simple and compelling ways to report on campaign performance with marketing dashboards and scorecards.
  • How to use campaign assessments to strengthen team and partner relationships.
  • How to make campaign results relevant to multiple audiences from your own team to key stakeholders.
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