PARTNERS IN TRANSPARENCY: THE NEW BRAND + AGENCY RELATIONSHIP
A book to inspire and guide brands.
Brands love and need agencies. They are key partners and always will be. But it’s time to revamp the way brands and media partners collaborate. For too long, agencies have held the brand’s performance data close to the vest, while providing reports (usually long after the campaign is over) that focus on what went well from the agency’s POV and downplay what didn’t.
Brands and agencies need trusted, transparent and timely reports to see what’s working (and what’s not!) and course-correct quickly and confidently.
In this guidebook, Beckon walks through the new world of possibilities for brands and agencies, and what to expect as you embark on your journey, including:
- Full transparency into cost, execution and effectiveness of media plans.
- Apples-to-apples performance comparisons across campaigns and agencies.
- Clear visibility, consistent KPIs, and clean, trusted data and reports.
Download Partners in Transparency: The New Brand + Agency Relationship and start turning vision into reality.