Beckon opens its data vault to put the latest marketing trends to the test.

Media planning. Content marketing. Ad viewability. What works, what doesn’t, and how should marketers be thinking about these hot-button areas? To find out, we put these trends to the test using performance data from more than $20 billion of marketing spend in the Beckon system.

Download Marketing Truth or Marketing Hype Vol. 2 to learn:

  • Where media plans are falling short, and what to do about it.
  • Why less is more when it comes to content.
  • Why viewability is a bigger problem than you think, and how to improve it.

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