How to get your marketing data house in order.

Marketers plan and communicate in integrated ways, but still execute in silos. So our marketing data ends up in silos, each of them totally different—the weekly AdWords report silo, the monthly agency report silo, the annual spend data silo (in dollars) and the quarterly sales revenue silo (in dollars, euros and yen).

For large omnichannel enterprises that are marketing multiple brands across multiple regions and channels, marketing big data has simply become marketing big chaos.

It’s time to get your marketing data house in order with the Beckon Data Management Readiness Kit—three great resources to steer you toward marketing data clarity:

  • Sample Marketing Data Framework. All the major components of a marketing performance measurement program—data sources, reporting categories, metrics, objectives, types of analyses and how they all relate to each other.
  • Marketing Data Source Worksheet. A comprehensive list of potential data silos and how to organize them into structured reporting categories: marketing performance, spend, business and brand outcomes.
  • Marketing Data Management in the Age of Integration White Paper. In the age of integration, best-practice data integration matters. Only omnichannel optimization delivers the potential for breakthrough marketing performance. Learn what’s possible when we manage marketing data right.

This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. For more information on cookies, please read our Privacy Policy. ​To clear cookies on your device, please check your browser settings.

Cookie settings

Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.