HOW BAYER STANDARDIZED A GLOBAL MEASUREMENT FRAMEWORK
Like most marketing organizations, Bayer needed to unlock business-building insights to grow their brands. But, for a large, global enterprise, getting there meant uniting and integrating all performance and spend data, establishing reporting and analytics standards, and scaling it across over 45 brands in 9 countries.
With some hard work and a little help from the Beckon team, Bayer successfully deployed a global measurement framework. This case study will give you all the details, including…
- What challenges Bayer set out to solve, and specific requirements set for the project.
- How they developed a comprehensive data strategy, consistent data architecture, reporting templates, and measurement best practices.
- The business impact of standardizing measurement across various brands, countries, and stakeholders within the organization.
… and much more. Download to get the full details!