Closed-loop tracking and measurement

“Integrated marketing results are naturally limited if organizations are without the backbone to tie the data together.” —eConsultancy

Large omnichannel campaigns are an integrated effort executed by many different team members across many different channels—which means they can get messy, quick.

While we work extra hard to get all the details right, the one detail we often overlook is establishing a tracking and reporting structure upfront.

So when the question inevitably comes, “How’s the campaign performing?” we spend countless hours trying to pull together a comprehensive story. But reporting doesn’t have to be so time consuming and frustrating.

Download Giant Integrated Campaign Reporting and discover 7 best practices that you can apply to ensure simple tracking and reporting for your next big campaign.


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