CROSS-CHANNEL ATTRIBUTION: MYTH OR REALITY?
12 top marketing leaders share their point of view.
In the omnichannel age, when the buyer’s journey is decidedly non-linear, it becomes increasingly difficult (if not impossible) to assign proper revenue attribution—to credit the right interaction with the sale.
DMNews set out to discover how marketers can make cross-channel attribution a reality. They tapped a dozen of today’s top marketing experts—Beckon CEO Jennifer Zeszut included—and collected their responses in this insightful publication.
Download Cross-Channel Attribution: Myth or Reality and learn from today’s top marketers how to more accurately measure the impact of your marketing efforts.