FREEDOM WITHIN A FRAMEWORK AT CAMPBELL SOUP COMPANY
Real results from the front lines.
To be agile, marketing teams need to put data-driven decision-making power in the hands of more people. But how do you get from here to there?
Campbell’s wanted to become an agile, data-driven marketing organization, with nearly 40 brand teams in 4 countries having direct access to clean, trusted data and insights so they could make fast optimizations. They wanted to use data to do more with less and (finally!) hold their media partners accountable. They tried several approaches before landing on their “best fit” framework.
This case study will give you all the details on how (and why!) they got there, including…
- What organizational challenges Campbell’s set out to solve.
- The various approaches they attempted before determining their most effective measurement framework.
- The business impact of uniting, integrating, and democratizing performance data across the enterprise.
… and much more. Download to get the full details!