A CASE STUDY IN AGILE MARKETING
How Microsoft Mobile got there with Beckon.
Marketers work hard to make sense of our data and it’s not easy. Marketing data is uniquely messy and it takes far more time than it should to sift through it and report on performance.
To achieve the agility we want, we need to glean insight fast. But how can we get there?
Learn from the Microsoft Mobile team at the forefront of agile marketing. Discover how they re-tooled their data management practices and marketing performance reporting using Beckon to:
- Streamline how marketing data is managed across different systems and agencies.
- Provide real-time visibility into what’s working and what’s not so the team can act.
- Find gems of insight hidden in the data that challenge old, outdated assumptions.
- Tie marketing activities to business outcomes.