Marketers are spending more on media than ever before. Yet, measuring the effectiveness of those investments and knowing how to optimize across it all (by channel, partner, creative, tactic, and more) to make the most of every dollar, can be dizzying. To truly maximize the ROI of our advertising efforts, we need to aggregate performance data for a bird’s eye view then slice and dice down to more granular insights (and everything in between).

This Beckon “how-to” covers 6 key questions you can ask to determine whether media dollars are being spent wisely (or not!), what metrics best diagnose performance, the best visualization to answer the business question, and how to act upon the resulting insight. You’ll learn how to get to the bottom of these burning questions and more:

  • How effectively are our media buys driving sales downstream?
  • Are we allocating the most spend to the highest-performing creative?
  • Which partner is most efficient at generating impressions, engagements, conversions, etc?

If you’re responsible for managing media investments, this quick-hitting guide is a must-read.


This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. For more information on cookies, please read our Privacy Policy. ​To clear cookies on your device, please check your browser settings.

Cookie settings

Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.