3 MODERN MARKETING METRICS

Paid, owned and earned media ratios

Most marketers don’t know exactly how to measure the success of their content, offer and channel strategies. In fact, just 12% of us say our organizations’ data tracking and analytics capabilities are “extremely well developed.” The good news is, if we figure it out we’ll be outperforming 88% of the market. And Beckon is here to help.

Download 3 Modern Marketing Metrics and learn how to use the marketing metrics everyone is talking about: paid, owned and earned media ratios.

All three are invaluable metrics for modern marketing—they reveal which offers and content resonate best, and in which channels. That in turn creates more opportunities to optimize our campaign initiatives—and our marketing dollars.

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