Paid, owned and earned media ratios

Most marketers don’t know exactly how to measure the success of their content, offer and channel strategies. In fact, just 12% of us say our organizations’ data tracking and analytics capabilities are “extremely well developed.” The good news is, if we figure it out we’ll be outperforming 88% of the market. And Beckon is here to help.

Download 3 Modern Marketing Metrics and learn how to use the marketing metrics everyone is talking about: paid, owned and earned media ratios.

All three are invaluable metrics for modern marketing—they reveal which offers and content resonate best, and in which channels. That in turn creates more opportunities to optimize our campaign initiatives—and our marketing dollars.


This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. For more information on cookies, please read our Privacy Policy. ​To clear cookies on your device, please check your browser settings.

Cookie settings

Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.