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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
    • Scorecard
    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
      • Agencies
    • By industry
      • CPG
      • Consumer Electronics
      • Financial Services
      • Retail and Apparel
      • Media and Entertainment
      • Travel and Hospitality
  • Prime
  • Services
  • Resources
  • About
  • Blog

The Mandate For Agile Measurement

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  • January 31, 2019

10 Ways to Make Your Dashboard Great

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  • January 31, 2019

So You Need a Marketing Dashboard – Now What?

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  • January 31, 2019

46 Questions to Ask Your Prospective Dashboard Partners

[mpc_callout preset="preset_0" layout="style_8" title_font_preset="default" title_font_size="45" title_font_align="left" title="SHORE UP YOUR MARKETING DASHBOARD RFP" title_margin_divider="true" title_margin_css="margin-bottom:36px;" content_width="100" content_font_preset="preset_0" content_font_size="24" content_margin_divider="true" content_margin_css="margin-bottom:40px;" icon_disable="true" margin_divider="true" margin_css="margin-top:50px;" mpc_button__disable="true" mpc_button__align="left"... read more →
  • January 31, 2019

The Marketing Measurement Journey

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  • January 31, 2019

The Art of the Marketing Scorecard

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  • January 31, 2019

Top-Level Marketing Measurement

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  • January 31, 2019

3 Modern Marketing Metrics

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  • January 31, 2019

The Unsung Heroes of Marketing Insight

[mpc_callout preset="preset_0" layout="style_8" title_font_preset="default" title_font_size="45" title_font_align="left" title="THE UNSUNG HEROES OF MARKETING INSIGHT" title_margin_divider="true" title_margin_css="margin-bottom:36px;" content_width="100" content_font_preset="preset_0" content_font_size="24" content_margin_divider="true" content_margin_css="margin-bottom:40px;" icon_disable="true" margin_divider="true" margin_css="margin-top:50px;" mpc_button__disable="true" mpc_button__align="left"... read more →
  • January 31, 2019

The Marketing Leader’s Guide to Integrated Brand Marketing – Create a Plan for Success

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  • January 31, 2019
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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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