Q&A: Bayer on standardizing a global measurement framework

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  • February 1, 2019

Mix modeling, agile marketing, marketing effectiveness, oh my!

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  • February 1, 2019

Q&A: Nestlé and Scotts Miracle-Gro on Data Ownership

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  • February 1, 2019

The Power of Benchmarking

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  • February 1, 2019

Don’t Report, Answer Business Questions

[mpc_callout preset="preset_0" layout="style_8" title_font_preset="default" title_font_size="45" title_font_align="left" title="DON'T REPORT, ANSWER BUSINESS QUESTIONS" title_margin_divider="true" title_margin_css="margin-bottom:36px;" content_width="100" content_font_preset="preset_0" content_font_size="24" content_margin_divider="true" content_margin_css="margin-bottom:40px;" icon_disable="true" margin_divider="true" margin_css="margin-top:50px;" mpc_button__disable="true" mpc_button__align="left" mpc_button__preset="preset_0"... read more →
  • February 1, 2019

Turn your Marketing Dashboard into a Storytelling Canvas

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  • January 31, 2019

Agile Marketing Measurement

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  • January 31, 2019

So you need a Marketing Dashboard – Now What?

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  • January 31, 2019

The Art of the Marketing Scorecard

[mpc_callout preset="preset_0" layout="style_8" title_font_preset="default" title_font_size="45" title_font_align="left" title="THE ART OF THE MARKETING SCORECARD" title_margin_divider="true" title_margin_css="margin-bottom:36px;" content_width="100" content_font_preset="preset_0" content_font_size="24" content_margin_divider="true" content_margin_css="margin-bottom:40px;" icon_disable="true" margin_divider="true" margin_css="margin-top:50px;" mpc_button__disable="true" mpc_button__align="left"... read more →
  • January 31, 2019