STEVIE® AWARDS FOR WOMEN IN BUSINESS HONOR BECKON MARKETING SCORECARDS
Second Consecutive Gold Prize for Best New Product or Service of the Year
SAN MATEO, CA.—December 4, 2015—Beckon announced today that its Marketing Scorecard offering has been honored with a Gold Stevie Award for Best New Product or Service of the Year in the Business Products category. More than 1,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in more than 90 categories. Stevie Award winners were selected by more than 160 executives worldwide who participated in the judging process this year. This is Beckon’s second consecutive Stevie Award, its omnichannel analytics platform having been named Best New Product of the Year in 2014.
“It’s an honor to have Beckon Marketing Scorecards recognized in such a way,” said Beckon CEO Jennifer Zeszut. “We developed the capability in response to a real market need that we come across in nearly every one of our conversations with marketing leaders around the globe—the need for operationalized marketing performance measurement.”
Beckon Marketing Scorecards were released in March of 2015 in response to a pressing need among marketers for a data-driven performance measurement system that aligns marketing activities to business strategy. The practice of selecting the right marketing KPIs and setting up brand, campaign and product performance tracking and measurement is a complex and highly strategic process today, particularly for global, omnichannel brands. “But it’s a process that hadn’t yet been supported by software,” said Ms. Zeszut.
With roots in The Balanced Scorecard and Six Sigma methodologies, Beckon Marketing Scorecards provide:
- an automated, quick-hitting summary of the metrics that matter.
- a framework for binding marketing metrics and KPIs to strategic brand objectives.
- a continuously updated view of aligned marketing metrics, KPIs and outcomes.
“I love what having won this prestigious award two years running says about our momentum,” said Ms. Zeszut. “We have an incredibly passionate, hard working team dedicated to leading innovation in our space. It’s fulfilling to be recognized for exactly that—our innovative offerings.”
About the Stevie Awards for Women in Business
The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run. All individuals and organizations worldwide are eligible to submit nominations – public and private, for-profit and non-profit, large and small. The 2015 awards received entries from 31 nations and territories.
Beckon is omnichannel analytics software for marketing in all its modern complexity. Our software-as-a-service platform integrates messy marketing data and delivers rich dashboards and scorecards for cross-channel marketing intelligence. Built by marketers for marketers, Beckon is the dashboard to the CMO—best-practice analytics and marketing-impact metrics right out of the box for ultra-fast time to marketing value. We serve marketers who want to bring order to chaos, make data-informed optimization decisions, and tell the marketing story in terms of business impact.