BECKON WINS SIIA BUSINESS TECHNOLOGY CODIE AWARD FOR BEST SALES & MARKETING INTELLIGENCE SOLUTION
Beckon Marketing Intelligence Software Earns Prestigious Industry Recognition
WASHINGTON & SAN MATEO, Calif.—May 20, 2016—Beckon, the leader in marketing intelligence software, today announced it was named the Best Sales & Marketing Intelligence Solution of 2016 as part of the 2016 SIIA CODiE Awards.
The winner announcement was made by the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, to an audience of over 300 leaders. 61 awards were given for products and services deployed specifically for software, information and media companies.
A SIIA CODiE Award win is a prestigious honor as each award winner was reviewed by a field of industry experts, whose evaluations determined the finalists. SIIA members then reviewed the finalists and their votes were combined with the scores from the industry experts’ to select this year’s CODiE Awards winners.
About our Award Winning Product
Beckon’s SaaS platform helps brands understand and beautifully communicate the business impact of everything that marketing does. Beckon unifies messy, disparate marketing data across online and offline channels and delivers rich marketing analytics, dashboards and scorecards—strategic, real-time views of omnichannel marketing performance—so that marketers can understand what is working across it all and reallocate and improve as they go.
“It is an incredible honor for Beckon to be recognized with a SIIA CODiE award for Best Sales & Marketing Intelligence Solution,” said Amanda Roberts, VP of Marketing for Beckon. “We’ve known for some time that real-time visibility into marketing performance is critical for brands to keep up with customer demands and retain a competitive advantage. But here we see further validation of how it supports agile decision-making and more frequent optimization, giving marketers a higher return on their marketing investment.”
“SIIA’s 2016 Business Technology CODiE Award winners are some of the most innovative products impacting businesses across the world. Recognized by their peers, the CODiE winners should be proud of this prestigious accolade honoring excellence in business technology products,” said Rhianna Collier, VP & Managing Director for the Software & Services Division at SIIA. “We congratulate all of this year’s CODiE Award winners, and thank them for the contributions they have made to their industries.”
Details about the winning products can be found athttp://www.siia.net/codie/2016-Winners.