SAN MATEO, Calif.—March 14, 2016—Beckon, the leader in marketing intelligence software, will be speaking at the 2016 MarTech USA conference taking place at the Hilton San Francisco Union Square. Beckon CEO, Jennifer Zeszut, and Coca-Cola director of connection planning effectiveness & productivity, Shubu Mitra, will provide an in-depth look at agile marketing measurement and how it fuels the agile marketing engine. In addition to sharing case studies, best practices, pitfalls and lessons learned as measurement speeds up, the duo will share new research conducted by Forrester and being unveiled by Beckon at the event, that finally quantifies the increase in return on marketing investment that teams can expect if they commit to agile marketing measurement and rapid optimization.

Beckon will be exhibiting at the event and demonstrating Beckon marketing intelligence software at their booth #627. If you are a member of the media and interested in attending the conference or making an appointment to speak with a Beckon executive, please contact Casey Bush at 415-260-6850 or


What: Beckon and Coca-Cola Speak at 2016 MarTech USA

When: Monday, March 21, 2016
1:40 p.m. to 2:05 p.m.

Where: Hilton San Francisco Union Square, Continental Ballroom
333 O’Farrell Street
San Francisco, CA 94102

Why: Content creation is becoming more agile. Customer communications are becoming more agile. Marketing execution is becoming more agile. It’s time for marketing measurement to become more agile too. Manually assembled year-end review decks and annual mix models don’t cut it any more. We need measurement methodologies that can keep up with the pace of the modern marketing organization and a big boost in marketing ROI awaits.

The session will explore:
• How to model out the ROI of agility at your organization
• The real-world limitations that marketing teams face as they start to speed up
• How data access and analysis methodologies need to change in a world of more rapid decision-making
• How the role of the centralized marketing analytics function needs to change to support decision-making in a more distributed way
To join the conversation, follow Beckon on Twitter at @BeckonInc or visit the Beckon blog.

About Beckon

Beckon is enterprise-class marketing intelligence software built by marketers, for marketers. The first platform to combine data best practices with marketing best practices, Beckon provides automated, full-service data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing-impact metrics and KPIs right out of the box for ultra-fast time to marketing value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, make data-informed optimization decisions, and tell the story of marketing performance in terms of business impact.