BECKON OMNICHANNEL ANALYTICS NAMED ONE OF THE 250 MOST INFLUENTIAL SAAS COMPANIES IN THE WORLD

Just Nine Months After Launch, Beckon Grabs Elite SaaS Status

SAN MATEO, CA – December 10, 2014 – Beckon, the leading provider of omnichannel marketing analytics, announced today that it has been named to the Montclare SaaS 250—a list of the 250 most influential SaaS companies in the world. Montclare is a San Francisco Bay Area research, strategic and operational consulting firm serving clients such as Oracle, Cisco and Citrix. The firm specializes in the SaaS industry, which it says is on track to grow at five times the rate of the on-premise software market in 2015.

The top five companies on the Montclare SaaS 250 list are Salesforce, LinkedIn, Dropbox, Workday and Google. Beckon, marketing analytics built by and for marketers, debuted this year in position 178, beating out mature giant HP and SaaS high-flyer ClearSlide.

“New software categories don’t get created very often,” said Beckon CEO Jennifer Zeszut. “Beckon has grabbed the attention of top marketing leaders at the world’s best brands because we are solving a very big problem— omnichannel analytics for insight into what works best across it all. Beckon is shaping a whole new conversation about omnichannel performance measurement and it’s a great honor to be acknowledged by Montclare for the impact we’re making.”

Each company named in the Montclare SaaS 250 was evaluated across 60 data points, including years in business, solution type, innovation, growth stage and social sentiment. More than a thousand SaaS, Hybrid and ISV companies across the globe went through the evaluation process, which included the application of Montclare’s proprietary algorithm for quantifying SaaS industry influence.

“Beckon launched to the world just nine months ago, so this high Montclare ranking means that we’ve made a very big impact in a very short time,” said Beckon CTO Jochen Frey. “We’re keeping company with tech legends like IBM and HP as well as with the great SaaS pioneers like Salesforce and Splunk—it’s great company to be in.”

Marketing teams at Gap, Converse, BSkyB, Union Bank and other top brands use the Beckon platform to clean up and integrate messy marketing data from disparate, siloed tools and teams and turn it into omnichannel marketing insight. “We certainly couldn’t have come this far, this fast, without some great customers innovating right along beside us,” said Zeszut. “We are the trusted software partner to top leaders at the world’s best brands, which is an incredible place for our company to be in its first year.”

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