BECKON OMNICHANNEL ANALYTICS NAMED BEST NEW PRODUCT OF THE YEAR
Stevie® Awards for Women in Business Distinguishes Beckon With Gold Prize
SAN MATEO, CA – December 5, 2014 – Beckon announced today that its SaaS marketing analytics platform has won a Gold Stevie Award for Best New Product or Service of the Year in the Business Services category. More than 160 executives worldwide participated in the judging process.
The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run. All individuals and organizations worldwide are eligible to submit nominations—public and private, for-profit and non-profit, large and small. The 2014 awards received entries from 22 nations and territories.
“It’s an honor to have Beckon selected as the best new business product of the year by such a prestigious organization as the Stevie Awards,” said Beckon CEO Jennifer Zeszut. “Building something that’s never existed before is incredibly hard work. Being acknowledged in this way makes all those hours worthwhile.”
Co-founded by Zeszut and launched publicly in March of 2014, Beckon integrates and normalizes messy marketing data from disparate tools and teams, then turns it into rich dashboards that deliver cross-channel insight. Built by marketers for marketers, Beckon delivers ah-ha answers to business questions for top brands like Gap, Converse, HP, BSkyB and Union Bank.
The Stevie Award judges named the Beckon platform Best New Product or Service of the Year in the Business Services category based on its features, functions, benefits and performance to date. Beckon’s key features include comprehensive marketing performance data management, omnichannel dashboards, scorecards and analytics—all of a sort that generic business tools and dashboards can’t match.
“I’m so pleased to have won this particular award because it’s for the product we’ve built at Beckon,” Zeszut said. “The Beckon platform is the end result of a grand vision plus a passionate team absorbed in unrelenting hard work. This award is a huge ‘thank you’ to a team that cares deeply about the work they do.”