SAN MATEO, Calif.—May 27, 2015—Beckon, the leading provider of omnichannel marketing performance management software, today announced its inclusion in Gartner’s 2015 Cool Vendor list for CRM Marketing Applications. The list evaluates innovative marketing performance management (MPM) and marketing resource management (MRM) solution providers. This year’s Cool Vendors provide solutions that focus on marketing planning, financial management, attribution and performance analysis, and cost avoidance.

“Most marketers are flying blind because they don’t have the tools to uncover the data that can inform omnichannel strategies. Data is typically isolated in silos that can be used to optimize within a channel, but when it comes to the bigger picture the data is too complex and diverse to make sense of, let alone make informed decisions,” said Beckon CEO, Jennifer Zeszut. “We believe our position in the report represents our vision to deliver marketing technology that provides the framework for data-driven, intentional marketing. We are thrilled that Gartner sees the overall value of the category and our leadership role within it.“

Beckon’s SaaS platform addresses marketers’ most pressing needs—omnichannel data management, planning, analytics and reporting. Beckon unifies messy, disparate marketing data across online and offline channels and delivers rich marketing analytics, dashboards and scorecards—strategic, real-time views of omnichannel marketing performance.

“Brands like Sky, Union Bank, Coca-Cola, Microsoft and Gap are using Beckon to realize the benefits of managing and analyzing large volumes of disparate data with speed and agility,” said Zeszut. “By connecting all of their data sources efficiently with the Beckon platform, customers are spending more wisely, tying their marketing activities to business outcomes and being more effective storytellers of their marketing success.”

The company recently announced the availability of Beckon Marketing Scorecards—a strategic planning and management tool for delivering visibility into overall marketing performance. Marketing scorecards visually map the results of marketing efforts to a strategic framework, showing with simplicity and precision how tactical activities work together to advance key business objectives. More information and many examples of Beckon Marketing Scorecards are available for download in The Art of the Marketing Scorecards—Using Data to Tell the Story of Omnichannel Marketing Performance.

The 2015 report on Cool Vendors in CRM Marketing Applications can be accessed here by Gartner clients.

For more information about Beckon, please visit:

About Beckon

Beckon is omnichannel analytics software for marketing in all its modern complexity. Our software-as-a-service platform integrates messy marketing data and delivers rich dashboards and scorecards for cross-channel marketing intelligence. Built by marketers for marketers, Beckon is the dashboard to the CMO—best-practice analytics and marketing-impact metrics right out of the box for ultra-fast time to marketing value. We serve marketers who want to bring order to chaos, make data-informed optimization decisions, and tell the marketing story in terms of business impact.

Gartner Disclosure

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner, Cool Vendors in CRM Marketing Applications, 2015, Kimberly Collins, Chris Fletcher, Tad Travis, 30 March 2015.