SAN MATEO, CA—March 16, 2017—Beckon, The Source of Truth for Marketing™ and performance analytics partner to many of the world’s biggest brands, today announced the appointment of Bernardo de Albergaria to CEO, leveraging his go-to-market and technology experience to continue Beckon’s remarkable growth. Former CEO and Beckon co-founder Jennifer Zeszut remains on the board of directors and will transition to Chief Customer Officer, continuing to play a critical and strategic role for the organization.
The Beckon board, which includes co-founders Zeszut and Jochen Frey, CTO, made the unanimous decision to add de Albergaria to the executive team as CEO to continue the company’s rapid growth both globally and within top marketing verticals, including CPG, entertainment, and financial services. Beckon’s customer base now includes many top brands at the forefront of today’s agile marketing revolution—The Coca-Cola Company, Campbell Soup Company, IBM, Nestle, Regal Entertainment Group, Scotts Miracle-Gro, Warner Bros., and more.
The addition of de Albergaria, who has extensive scaling experience, follows Beckon’s recently announced funding round, led by Venrock, which had the express intent of rapidly growing the company. Since that announcement, the company has also welcomed new financial partner Focus Opportunity Fund to its investor base.
“We knew brands needed a source of truth for marketing performance, so we built great software and created a category,” said Zeszut. “But the kinds of brands that are choosing Beckon, how rapidly they’re expanding with us, and how fast we’re being pulled globally is beyond our wildest dreams. Our road ahead is scaling, scaling, scaling. Bernardo has run big, global, fast-growing software teams with tremendous success, and that’s exactly what we need right now. Following in the footsteps of other great companies—from Google to LinkedIn and the like—this move strengthens our overall leadership team as we scale. And I get to increase my focus on our customers, ensuring that they come first in everything we do.”
Most recently, de Albergaria was VP and GM of the collaboration product group at Atlassian, where he was responsible for driving the growth and strategic direction of the company’s collaboration product family, which includes Confluence and HipChat. Prior to Atlassian, Bernardo held several executive roles at Citrix, including VP and GM of the company’s SaaS products, its collaboration line of business, and its global marketing and eCommerce division. He has also successfully built and launched new brands, products and services for several high-tech and consumer startups, including Sprint, Infonet, and Teletech.
“Jennifer’s vision to create the source of truth for marketing, and her incredible leadership in getting there, has resulted in one of the most disruptive companies in marketing technology today,“ said de Albergaria. “There’s no limit to how far Beckon can go, and the opportunity to lead the next chapter is both humbling and exhilarating. We will continue to create breakthrough marketing technology. We will continue delighting customers at every turn. And we will continue to expand our leadership position because of it.”
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Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI and tell the story of marketing’s impact on the business.