Marketing reports are marketing reports. Pages of one-off metrics with little context or perspective. Updates on how various channels are performing but no obvious, game-changing actions to take. Any marketer worth his or her salt understands how they fall short.
At Beckon, we want to go beyond traditional reporting. Marketers should be able to ask critical business questions of their data and get actionable answers right then and there. There should be nothing easier than seeing precisely how marketing’s collective efforts are moving the dial on the business, and what decisions to make next.
Beckon’s upcoming September 6th webcast, Don’t Report, Answer Business Questions, will walk you through this new approach. In it, you’ll learn:
- How to shift from traditional reporting to asking questions of your data and getting actionable answers.
- The top business questions you should be asking.
- Best practices for integrating business questions into your daily workflow.
- How Beckon’s natural-language UI makes it easy to ask business questions, and create dashboards and reports that answer them.
Register now. We hope you can join us.