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Beckon Beckon
  • Product
    • Connect
    • Data
    • Analytics
    • Answers
    • Dashboard
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    • Calendar
  • Solutions
    • Problems solved
      • Agile Campaign Optimization
      • Marketing Performance Reporting
      • Self-Serve Reporting and Analytics
      • Media Performance Analysis
      • Omnichannel Performance Data Hub
      • Master Data Management for Marketing
    • By role
      • Marketing Leaders
      • Campaign Managers
      • Marketing Analysts
      • Marketing Operations
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Aug 09

The power of asking business questions of your data

  • August 9, 2017
  • Marketing Performance Management

Marketing reports are marketing reports. Pages of one-off metrics with little context or perspective. Updates on how various channels are performing but no obvious, game-changing actions to take. Any marketer worth his or her salt understands how they fall short.

At Beckon, we want to go beyond traditional reporting. Marketers should be able to ask critical business questions of their data and get actionable answers right then and there. There should be nothing easier than seeing precisely how marketing’s collective efforts are moving the dial on the business, and what decisions to make next.

Beckon’s upcoming September 6th webcast, Don’t Report, Answer Business Questions, will walk you through this new approach. In it, you’ll learn:

  • How to shift from traditional reporting to asking questions of your data and getting actionable answers.
  • The top business questions you should be asking.
  • Best practices for integrating business questions into your daily workflow.
  • How Beckon’s natural-language UI makes it easy to ask business questions, and create dashboards and reports that answer them.

Register now. We hope you can join us.

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Beckon, The Source of Truth for Marketing™, is the trusted data management, reporting, and analytics platform global brands depend on to make effective decisions. The only solution purpose-built for marketing, Beckon provides automated data management, total visibility into cross-channel performance, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to unlock their data, see what’s working across it all, spend wisely, maximize ROI, and show marketing’s impact on the business.

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