It’s always inspiring to hear the stories of other smart people who face challenges similar to yours—especially when they’ve surmounted those challenges! That’s why we’re so excited to share our new video Q&A with Conrad Bowman, Digital Analytics Manager at Scotts Miracle-Gro.
Lawn and garden care is a seasonal business, and the team at Scotts has short windows in which to maximize their marketing campaigns and programs. They’ve always strived to make fast, data-driven decisions that drive growth, but they were being held back by their performance reporting process—namely, the slow, inconsistent, disparate reports they got from their agencies and channel partners. Scotts had to spend too many hours manually wrestling with reams of single-channel data trying to fashion a cross-channel view … it wasn’t fast, it wasn’t clean, and it sure wasn’t scalable.
Scotts wanted a data makeover, and turned to Beckon to help them get it. Check out the video for the full story, including the impact on the business and unexpected benefits Scotts gained along the way.