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Dec 16

Opening up to the omnichannel POV

  • December 16, 2015
  • Marketing Analytics, Marketing KPIs, Marketing Performance Management

VP of Marketing Amanda Roberts recently published her own POV in CMSWire on how to achieve the transformational power of an omnichannel POV—how to unlock the big picture, game-changing insight that only comes when you have the ability to see what’s working across it all.

“It’s a play in three acts,” Amanda says. Act 1: We gather up all (yes all) of our data. Act 2: We get intentional—choose success metrics and KPIs up front. Act 3: Create a data-driven culture—one driven by performance measurement and reporting.

The article is packed with quick-hitting advice—things like how to map marketing data to strategic frameworks so you can report on business impact, how to use tactical metrics as early warning indicators to help you optimize in-flight, and how to use data to be more agile and intentional.

Dig into the full article on CMSWire: The Transformational Power of an Omnichannel POV.

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