When someone asks how the campaign is performing, it’s natural to talk about about impressions, engagement rates, cost per acquisition, and so forth. But on their own, these numbers don’t tell us a whole lot. It’s when we compare them to something—to our targets, to last year’s performance, to performance in other regions, to industry benchmarks—that we get the true story of performance. And even better, we get the kind of meaningful insight that makes the right decisions clear.
That’s the scoop behind Beckon’s upcoming webcast The Power of Benchmarking. In it, we walk through how to use benchmarks to see and share the full story of marketing’s impact on the business. You’ll get tons of useful info, including:
- The different types of benchmarks, and how and when to use them.
- The most common benchmarking “gotchas” and how to avoid them.
- How to get your data ready for benchmarking.
- Ways to weave in free, third-party data sources to add context and perspective to charts and reports.
Register here to join us on January 25th at 9:00 am PST. We look forward to seeing you!