If you attend marketing conferences or networking events, you’re probably hearing things like, Be more targeted! Content creation is the name of the game! Be agile and data-driven! You’re bringing programmatic in house, aren’t you?
Does that stuff actually work? It’s a fair question. Experts and peers may brim with confidence, but they rarely cite hard data to back it up.
Good, trusted data is the big idea behind our new series of Marketing Truth or Marketing Hype? reports. We’ll do a quick-hitting dive into hot topics and trending areas of marketing investment, in order to corroborate or debunk them with real data. Because when it comes to data, we’ve got plenty.
Beckon aggregates marketing spend and performance data for many of the world’s biggest brands, and we run analytics to help them understand what’s working best across it all. With more than $16 billion in marketing spend across 203 brands and 120 countries in our system, and performance data for every channel imaginable, we’re uniquely positioned to offer an objective, bird’s eye view of marketing performance industry-wide.
Download the first installment of Marketing Truth or Marketing Hype?, and benchmark your data against the trends. You might be surprised at some of the findings!